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Design Within Reach ditches downtown for Domain

New store studio is company’s largest in Texas

Design Within Reach, that consistently lust-provoking purveyor of authentic modern furniture and design, tripled its Austin retail space this week when it left its West Second Street space and opened a new, much larger studio (DWR’s term for their stores) in Domain Northside. The Northside development is the final phase of the Domain mixed-use project.

A subsidiary of Herman Miller, DWR sells modernist classics designed by such icons as Charles and Ray Eames, Norm Architects, Matthew Hilton, George Nelson, and Jens Risom, as well as its own exclusive collections.

The new studio is now the largest DWR retail space in Texas and has room for a Light Cloud (100 pendant lamps hanging from the ceiling) and a Swatch Wall, as well as outdoor furniture and a private showroom featuring access to DWR’s 3-D room rendering technology and options beyond those in the store.

DWR worked with go-to New York architecture firm DFA on the design of the store, almost 12,000 square feet in sized, and with Light Studio LA on lighting design throughout the space.