In the spirit of wildly popular national and touring exhibits/Instagram playgrounds such as The Museum of Ice Cream and The Dream Machine, as well as the extravagantly artful immersive experiences including Meow Wolf and Yayoi Kusama’s Infinity Mirrors, Austin is getting its own brightly colored milieu, filled with fun and optimized selfie spaces. In September, FOMO Factory will open a two-month pop-up installation on Red River, in the space that was previously the bar Headhunters.
FOMO Factory (tell us in the comments below if you need to know what those initials stand for) will be “Austin’s first immersive selfie retail shop,” according to its website. Its press materials reveal that the 4,000-square-foot space will feature seven rooms “based around pivotal childhood moments” (hopefully not the traumatic ones).
The hourlong experience includes a musically enhanced riff on the cassette tape, a grownup playground with a lemonade stand, and, inevitably, a giant ball pit. Unique to Austin, it was built by locals Rachel Youens, a digitial strategist, and Kara Whitten of Kailo Chic, an online shop that specializes in accessories and home decor.
As Austin arts publication Sightlines notes, FOMO Factory will be open during the ACL Music Festival’s two-weekend run, as will the Art of Ice Cream Experience, which will open September 19 near the East Side’s Plaza Saltillo.
• Selfie Art Playgrounds to Pop-up in Austin [Sightlines]