Madewell, the retail store that has staked its successful brand primarily on its jeans and other casual clothing, appears to be doing a little shape-shifting. An outlet of its newest venture, Madewell Commons, opened on South Congress last week, and, according to press materials, its focus is on “embracing local cultures and offering spaces to connect.”
What that means is lots of workshops, live music, and—most exciting for those who love scouting out unique, local art, decor, and housewares as much as (maybe even more than) fashion—an expansion on the home front.
It starts with a mural by local artist Emily Eisenhart on the inside of the new store. So. Much. Fun. Stuff. Shoppers and other interested parties can also look forward to workshops and talks by local artisans: A weaving lesson with Fibrous, a talk with local women’s artists collective Broad Studios, and pop-ups from different local makers, including the gorgeous homeware and decorative items made by Austin artist Samantha Heligsman, who worked with local phenom Keith Kreeger before opening her own business, Settle Ceramics line.